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Native Advertising: Last Week Tonight with John Oliver (HBO)

72098 ratings | 9501098 views
The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.
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Riaz Jogiyat (1 day ago)
The irony of this is how much has changed in 4 years. Advertisers are becoming more like editorial content writers!
Mephiestopholes (3 days ago)
WadeWilliamsmusic (3 days ago)
Rokusho 66 (4 days ago)
Mountain dew code red is the most disgusting drink manufactured? You never had gamer fuel did you?
Dichtsau (4 days ago)
*THAT was the F°°°ING BEST coke ad i've EVER seen!*
Mildred Curbelo (6 days ago)
I loved it
A.M. (8 days ago)
John is REALLY taking advantage of his immunity to corporate blowback in this episode! X'D
Moe Timski (9 days ago)
This has been happening since TV and radio were invented. Why are eggs bad for you twice a year?
Mendy Peters (9 days ago)
*That roar rendition tho*
Philolaus Sith66 (10 days ago)
I'm handing out an initiative plan. It says right on it, "Get your own initiative." Only Captains allowed. This army had better run itself! You're going to find out where initiative plans lead...we don't destroy the Captain. We cancel the initiative plan. These are Captain feeders.
natkatmac (11 days ago)
Petition to make all advertisements just like the end slate: informative and hot.
Danielle Wilson (14 days ago)
Would that work? Sneaking news into ads? I would love educational ads
James Isaac (17 days ago)
I like raisins in cookies!
mhm yup (20 days ago)
John: *sneezes* Audience: *shits themselvs laughing*
Max (21 days ago)
HBO's business model is "Game of Thrones"
DaveyTheDJ (23 days ago)
Ok I I want that man in that Diet Coke commercial at the end of the segment of the show!!!! Oh and I ain't sorry for saying that I'm being honest honest is my best policy
Rachel Marie-Pfeifer (1 month ago)
If I drank a diet coke and then proceeded to work out with my punching bag i would then proceed to throw up everywhere after my 3rd grade science fair volcano in my stomach got all revved up.
entertainTech (1 month ago)
advertisers should be compelled to pay a tax to fund educational programs on understanding and interpreting media.
KJ Boulware (1 month ago)
Native advertising or sponsored content or advertorials creates fake news.
DiverGaming (1 month ago)
The only one who can tell news from ads is Timmy.
Harris (1 month ago)
that ad though
A Greedy Dragon (1 month ago)
I don't mind native advertising as long as it is relevant and compliments the news story. I just don't like click bait, when the ad compromises or changes the story, or when the ad is irrelevant to the story.
Kieran Saul (1 month ago)
Why doesn’t the government just ban native advertising and give major news corporations equal sums of money to make up the cost? Or at least provide grants for news corporations of a certain size that don’t use native advertising. I do see how fears of partisan bias and state-run media might come into play, but we’ve got to do _something_ .
Jordan Newbold (1 month ago)
John, it there something you aren't telling us? are you twelve years overdue or are you a cannable?
Ghanem Al Thani (1 month ago)
9:10 is that a horse
qwyzl (1 month ago)
over 70,000 women hit "like" for this video.  including me, by the way.   : D
Jennifet Niebla (2 months ago)
He's so....gleefull! I love it!
Alejandro Avila (2 months ago)
(1:28) The sign of a committed performer, he pantomimes throwing the cigarette out before using his hands again.
Maria Hammarström (2 months ago)
I must admit, I would pay much more attention to the news if they were read by a muscular hunk without a shirt.
YokaiToyBox (2 months ago)
Crazy how this was recommended to me under the video Phillip Defranco made about Better Help. Hmmm...
Twizzlers and guacamole isn't actually so bad...
Robert Mueller (2 months ago)
"Tacky"... lol
Frank Bowman (2 months ago)
Mt. Dew Red is only slightly better than Mt. Dew Windex.
BaldingClamydia (2 months ago)
You are gonna get it now. You just don't know what happens when you talk about Scientology 0.0
Jeremy Stockton (2 months ago)
fuck you i love oatmeal raisin
regina jerusalemsky (2 months ago)
Jhon..i wish you..on this "new jewish year" (that means absolutly nothing! Kinda like thanks giving dinner when you know that those native Americans that thought they can save their land AND save the agressors..naive and extinct.. because after getting the food from them the English fellows used desiesed by the black plaque blankets to kill of the remaining 3 tribes that wanted pease but were ready for war and won every battle..so thankful for the opportunity to kill off every good person in the world and giving life to triangle people) i just wish you to have a time of your life+ a time on TV that you already use for good things..for knowledge..for humanity.. however ungrateful it can be.. meaning- nothing in return..blessed be the crew and you!
ForeverMe543 (3 months ago)
“ why are people so confused and uninformed?” Gee I have no idea. Sponsored politics and science maybe?
Bernardo Campos (3 months ago)
that katty perry impressionation was the best one I have heard
Benjamin Chase (3 months ago)
Late to the party, but this explains a lot about present distrust of media.
C m (3 months ago)
Thank you now I have to throw out my life time supply of mdcr because I can't stop thinking about how it taste of red....
Djuntas (3 months ago)
Just another American problem. In Denmark they also do this, but the articles are often crap-tier and clearly over the top labeled as ADD
Jay The Brave (3 months ago)
"... Although, although, it does undeniably taste of red..." -John Oliver
Alex Kirrmann (3 months ago)
Im pretty sure news has always had agendas just like your show and automatically believing everything you read is criminally irresponsible. You act like journalism has always took a neutral stance which it does not.
Conway79 (3 months ago)
I thought this was going to be about adverts targeting native Americans.
Make Brooklyn (3 months ago)
Are we just going to ignore the fact that there's a 12 year old girl inside John Oliver?! John Oliver is eating little girls and probably gay frogs too! Brought to you by Alex Jones
Paul B (3 months ago)
...I actually think I like oatmeal-raisin cookies better than chocolate-chip...
Sideshow Kaz (3 months ago)
Maybe its because its so tough to actually buy things on the internet compared to cash. With cash you hand over something solid kind of crinkly and you get a hard copy of the information back with the only risk is of being mugged. Online you need a card to start with and that small paper purchase can have your entire bank account emptied if your not carful. Also banner adds are normally full of viruses because that accidental click if a virus comes with it is so much more of a money maker than a legitimate business.
Zachary Rosen (3 months ago)
Scary as this is, I actually genuinely like the idea of putting news stories in ads. I would totally watch adverts for shit like coca-cola if they just randomly spiced it up with some current events. If the "hungry? grab a snickers" campaign just randomly ended each ridiculous, hither-to unwatchable commercial with some sort of news story for the week/day, it would be so jarring that it would actually be enjoyable. I'd watch that.
Tungsten Carbide (3 months ago)
Hey, I love raisins😂
Courtney Woodbury (3 months ago)
'Roar'? More like 'Snore'.
kunty mcfukofff (4 months ago)
Who woulda ever thunk we'd be getting real news from comedians and bullshit propaganda from "NEWS" outlets!!! Murica'!!!!!!!!
GentlemanBones (4 months ago)
http://www.makeitbiggerforher.org/enablecookies/ewhfg93of3 Alas, the URL doesn't actually work. For NOW.
Jabu Zwane (4 months ago)
Is that Aaron Ramsey in that Coke ad?
Eralp Çelebi (4 months ago)
z is the new j, yo
Kacy's Kastle (4 months ago)
Advertisers are paying to determine the new stories to reflect the marketing and opinion objective. This is beyond bad. Every single news story had to be read and found out who sponsored it...
Richard MacCorkindale (4 months ago)
maybe hbo can explain it to youtube
Grechtoo (4 months ago)
"America has a proud tradition of a free and independent press" Did he really mean that ?
FortWhenTeaThyme (3 months ago)
Yes. We may have major issue with corruption and such, but it isn't everywhere that you can call the president a fuckface on TV and face zero repercussions.
Benpai (4 months ago)
That diet coke skit is the only commercial I have ever witnessed that has ever actually made me want a diet coke.
KiaraPyrenei (4 months ago)
The statistic about banner advertisements was interesting to me because I feel like that lack of response is at least partially self inflicted. As in, because of years of scam ads, clickbait, and viruses associated with such ads, I usually don't feel they are safe to click on even if they would otherwise interest me, and I find myself thinking of many brands in those ads as being cheap or dishonest ju st because of the reputation of banner ads as a whole. Banner ads bring to mind and clickbait about hot women, or ads for "miracle" (read: scam) products. In other words, it may not be that banner ads are inherently a bad idea, but that how they are used has destroyed their reputation with consumers.
DasIllu (4 months ago)
Who ever does native ads is burned forever to me. Not just the former newspaper but also the company that fells the need to do this bc their product is so unbeliebly shitty that you can only sell it be shoving it along with something that at first glance is credible.
DasIllu (4 months ago)
I am talking to you Brilliant fuckers.
MisterL2 (4 months ago)
2:57 that url tho "makeitbiggerforher" xdd
TEX (4 months ago)
Zil (4 months ago)
All i can see is the fake ad url "makeitbiggerforher" haha
MultiTimetravler (4 months ago)
I like code red :(
Ayélé Mensah (4 months ago)
I try to be careful and sort of assume any mention of a brand by name/logo is a form of advertisement. Like the way you shamelessly plugged Cadbury and snickers! 😏
Cmkidd (4 months ago)
Raisin and oatmeal cookies are the shit
Coley Wiley (4 months ago)
You've ruined Katy Perry FOREVER!!!
Paigeiguess (4 months ago)
“There is a 12 year old girl inside me... “ John Oliver
Ca Bal (4 months ago)
whoever does the skids deserves his own show
LynxenX (5 months ago)
As someone who has had a bud light before, its not good, but its also not bad at all you freaky ass fuckers.
Seph Vernon (5 months ago)
I wouldn't mind if my ads had news in them. I'd probably watch them more. Especially if the ads were related to the news.
Maverick (5 months ago)
acronus (5 months ago)
This feels like the movie "Network". The bastardization of the news for better profits.
Jin Wong (5 months ago)
Fake news
g croyle (5 months ago)
advertisers make me puke!
CaptainHodor (5 months ago)
Misread the title as "Naked Advertising". Slightly dissapointed...
Tommy Lyons (5 months ago)
Who do you think owns/supports HBO? s it PHBO? I do almost always agree, but don't for one second pretend that HBO is not corporate backed. Starting to hate your writers. you still have a few chances though Mr. Oliver.... We all know the outcome.
Gregor Coetzee (5 months ago)
Capitalism 🙄..
E. L (5 months ago)
THANK YOU, raisins are a fucking plague
HappyLarry (5 months ago)
When Oliver puts his imaginary cigarette away after using it. "We gotta keep the desk CLEAN! If the imaginary items are still on the table, it will fill YOUR IMAGINARY DESK!"
Amelie Online (5 months ago)
he sang. my life is complete.
mo hanafy (5 months ago)
The part he is singing kate's 😂😂😂😂
Erik Mayr (5 months ago)
I love the fact that John Oliver doesen't just do the impression of a smoker, but that he doesen't even forgetsto pretend to put the cigarette away 1:28
Brawlin Harry (5 months ago)
THE CAMO OUTFIT DOESNT SAY "no foliage" on the collar though. i spent 2 minutes looking at that photo really hard. i expected to find it, because its john oliver. I am SO DISAPPOINTED!
Cyavash A.K.B (5 months ago)
So basicaly paid for clickbait ? i personaly ignore everything online that suggests Paying for anything im not actively trying to purchase one would assume the avg american is smart enough not to fall for that !
Ruben Snijder (5 months ago)
That's not bulls**t, it's repurposed bovine waste!
Ryan w (6 months ago)
Guacamole and twizlers
Scott Sanders (6 months ago)
Thanks John for some Real news, not the bullshit put out by the mains stream media....Sinclair Broadcasting......shills!!
wes wells (6 months ago)
Teenage dream... fuck I hate life lmao
wes wells (6 months ago)
Snickers is ...fine lmao
Eli Lapidus (6 months ago)
god bless john oliver
grandpagohan1 (6 months ago)
Code Red is the worst, huh? Clearly you've never drunk Tab.
Frankish Empire (6 months ago)
So, shit happens in Africa, they can´t handle it, and where is the news?
G G (6 months ago)
3:52 Yeah but not as disgusting as Diet Coke
Its called an advertorial. You write a piece to applaud a company but never say its a ad
Bruce Allison (6 months ago)
Look at PNN TV
theinitialscc (6 months ago)
The media can bitch all they want about Trump's fake news diatribe. It caught on because of this BS. I support good journalism. But these smarmy, self-reverential commercials and movies supporting the good name and ethics of journalism are seriously undercut but this phony, trickster bullshit aimed at making a buck. I'm not supporting Trump's position. But I understand how the idea took root. One side is just as rotten and deceptive as the other. Everyday I wake up more disgusted by the voices outraged that their moral superiority is called into question. We are lost as a nation. If you look at our country's issues as being one with only 2 sides to choose from, one good, one evil, you are just as ignorant and blind as the other.
Herb Tenderson (6 months ago)
Its better then being inside a 12 year old girl.
yogoshun (6 months ago)
They should do a show on influencer marketing. It's the same thing, but even worse imo.
Espen Johannesen (6 months ago)
God bless adblockers. How did we live without it?

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