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Native Advertising: Last Week Tonight with John Oliver (HBO)

74966 ratings | 10117434 views
The line between editorial content and advertising in news media is blurrier and blurrier. That's not bullshit. It's repurposed bovine waste.
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Text Comments (3091)
Cam James (10 hours ago)
drinking Diet Coke while working out may actually kill you.
Nicholas Ashton (14 hours ago)
Diet Coke taste like shit I fucking hate diet anything!
Nicholas Ashton (14 hours ago)
You have to resect deer...right before you murder it.
Fab Elger (1 day ago)
8:36 there's a 12 yo girl inside you!??!? ^.-
Lissy London (2 days ago)
The irony that they thought people would still trust the news... and now we have Trump and fake news 5 years later!!! hehehe they did it to themselves.
1991danar (2 days ago)
that advertising at the end was awsome XD, all advertisings should come like that XD full of daily news XD
libratigerpictures (5 days ago)
I LOVE Code Red, wtf is your PROBLEM, Oliver?!
Adam Evans (5 days ago)
Deers isn’t a word
Crystal Franks (8 days ago)
jOhn olIver loL Pee Wee Herman
Lord Maliscence (8 days ago)
Did anyone else notice the address for the banner ad website is makeitbiggerforher.org
Isn't that the guy from House MD
S Wall (10 days ago)
John's wrong. Mt. Dew Code Red is still better than Moxie. Moxie: What Death would taste like if it was carbonated.
Neil Siebenthal (10 days ago)
If more ads had actual news in them I wouldn't always skip them.. So maybe you're onto something for getting people to watch ads.
Oleg Altukhov (13 days ago)
Best. Ad. EVER.
Drunk-Five (16 days ago)
"There is a 12 year old girl inside me." John Oliver -2014
BorisaRed (18 days ago)
free and independent press hahahahhahahhaha, does not exist anywhere
Natalya (19 days ago)
This is why I don’t watch the news and watch John Oliver instead.
Anonymous (20 days ago)
waddup with John's shirts? Dude and those ties...
Guitar1nHand (23 days ago)
It makes me so happy that John puts down his imaginary cigarette in this video 😂
Samantha O'Hara (1 month ago)
Hi, I'm the weirdo who LIKES raisins in my cookies. In fact, I prefer oatmeal raisin over chocolate chip. XD
Super Mojo (1 month ago)
Guacamole filled tweeslers....yummy!!
Damaris croffoot-suede (1 month ago)
Actually.. I like raisin cookies
Thyr Lindberg (1 month ago)
9:10 Is she drunk, because she sounds and looks either drunk or on the drugs.
Takings (20 days ago)
Ṭḥḙ ḷạẉ ợḟ ạṭṭṛạḉṭḯợṇ ḯṣ ạḷẉạỵṣ ḟạḯṛ ạṇḍ ḡḯṿḙṣ ṃḙ ẉḥạṭ Ḯ ḙṃợṭḯợṇạḷḷỵ ḟợḉụṣ ợṇ http://bit.ly/2SOYd0F?-E_F5GxCwizcd
SurveySMR ! (1 month ago)
Everything was so great until that News Article at the end. I don't want diet coke on my hands!
avarice seven (1 month ago)
I want to "drink" that diet coke guy.
nishant singhal (1 month ago)
Can u talk about India’s over population in one of ur segments
Feral Crafter (1 month ago)
I think I would watch more ads if they had real information in them like ebola
Arcanine-Espeon (1 month ago)
3:07 Oh fuck, that's what Reddit has started doing! Their ad formats have been changed to be disguised as regular posts.
Dillon Bothwell (1 month ago)
#notallraisins
McRumpel (1 month ago)
spider hands
Sav Victor (1 month ago)
[M] In-die The Arcommentolegist !A! Strewth Boarty T eh anals of the cancel section are dated.[E]
Ben Jacques (2 months ago)
"Deers are so smart. You have to respect deers." The laughs that bit got prove his point. Call customers idiots, but camouflaged behind a deer analogy dripping with sarcasm, and people applauding. And like native advertising, no one would admit not having caught on earlier. Admit we were outsmarted is about the most difficult thing to admit (point out a link shared by a friend on facebook is fake and watch the justifications or rationalizations offered to see what I mean). The best way to outsmart or manipulate someone is to make them believe they are smarter than you, or everyone else.
Meki UNSW (2 months ago)
Online ads should work better, cos they can be targeted. No one knows which ads are read in a paper, so why require click-throughs? Just show the ad beside each story like in the paper
Brandon Bohrer (2 months ago)
WHAT DID PAUL KRUGMAN DO TO YOU!?
Mary Borge (2 months ago)
I just read a whole f-ing “article” on the astounding products at Walmart, before I realized what a schmuck I am! Thank you, JO!! You’re hilarious and make me a better person (or at least better-informed)!
What Ever (2 months ago)
For the 3 examples, where is the lie though?
AndGeo (2 months ago)
This is a joke *now*.
Terror Cast (2 months ago)
literally had an ad before the video talking about not having ads
Tanner Denny (2 months ago)
The literal only problem that I have with John is how he portrays smokers and drug users. It makes me worried that one of my Idols has never smoked or did drugs. I also don't like his parrot like appearance but I cope with it.
daniel job (2 months ago)
Native advertising!? What could go wrong? *a few years later* Vote TRUMP 2016 - Don't listen to the Fake News! (Oh sh*t!)
Ryanne Flynn (2 months ago)
He did an entire segment on native advertising and did not make a single sex joke
first last (2 months ago)
I wonder if JO got paid for his joke advertisement. Publicity is publicity even if its bad, besides its joke dissing so not really a problem for them. Besides, that last Diet coke commercial didn't even have joke dissing. Seems like a genuine ad with news thrown in for the joke/point. I wonder if that news from the ad was real.
first last (2 months ago)
JO seems to genuinely hate raisins, there has been at least a few other times he's dissed them. But JO, people wouldn't buy raisins and food with raisins in them if they didn't like them. I suppose that's not news to him but still... I personally really like raisins, more than chocolate even (well it depends on the chocolate etc, but for cookies raisins are better IMO)
Fabian Law (2 months ago)
That chick doesn't sound like she is capable or anything vigorous. She couldn't do a meth-fueled sex rampage that would rate higher than a 1.5 on the holy-shit-that-was-a-wild-rilde scale.
Passport Kings (2 months ago)
That's actually a great solution at the end.
sugarcayenne seVen (2 months ago)
Who was the genius that came up with the term "NATIVE?!"
Jacob Laughbon (2 months ago)
1 deer, 2 deer. Not deers.
Lonnie Dobbins (2 months ago)
*I guess that's why I skip buzzfeed besides it's overt racism.*
Carlos Sanchez (2 months ago)
damn great explanation and the ending is sooooo clvr !!
Isabel Kalestiantz (2 months ago)
hey fuck you, i love the taste of Red.
geoff dearth (2 months ago)
It would be interesting to know how John Oliver's mention of the "Code Red" product affected its actual sales. Because even though he said it was bad he mentioned it.
Christel Headington (2 months ago)
Yeah people will wash down their Tide Pods with it.
Big Yeti Cane (2 months ago)
Its also known as "sponsored content", and Southpark dedicated an entire freaking season of their show to exposing it. Good on Last Week Tonight for informing people who don't watch Southpark, because that season was kind of slow, lol. Thanks guys!
Chris (2 months ago)
Mountain Dew is full of disgusting chemicals,i think that spells it out quite clearly,for everyone to understand.And if you drink it,enjoy your sleepless nights.Quite simply,its rubbish.
transcendental veganism (2 months ago)
Anyone else think of South parks season 19 making fun of adds?
David Lindes (2 months ago)
Coming soon: "Unbreaking news", without ads: https://thecorrespondent.com/
madarab37 (2 months ago)
With you on the raisins in cookies. Relatable.
Kenneth Chung (2 months ago)
*this video was sponsored by twizzlers*
Yaume Lepire (2 months ago)
There is the solution of a state-sponsored news outlet like we have here in Québec with Radio-Canada and the other provinces (each having their own channel), an independent news outlet that is partially financed by the State, making it independant of advertisers.
Event Horizon (2 months ago)
Buzzfeed sucks sooo bad. If its appealing to you, you should ask your doctor wtf is wrong with your head.
Jeffrey Bull (2 months ago)
"Our liberty depends on the freedom of the press, and that cannot be limited without being lost." Thomas Jefferson
David Mauney (2 months ago)
I'm not against native advertising. You quickly learn to avoid the bs. And so it gets quickly refunded. Don't click, won't stick. So let the ticks try to make money. I don't like it, annoying as fuck until you catch on, but it ain't my internet. I can't tell the net what to do anymore than it can tell me. Let's keep it that way? Maybe?
Axterix13 (2 months ago)
I don't mind the idea when it is some sort of fluff piece being sponsored. Say an article on interesting animal facts, badasses in history, or the like. Quirky, interesting, but not to be taken too seriously. And of course, that it is clearly stated who the sponsor is, like if it was "Mountain Dew's Extreme Animals". But actual news needs to be separated from advertising, and while it is okay for the sponsor to be related to the article content in theme, it shouldn't be directly tied to it. So Rockstar sponsoring an article series on extreme sport athletes is fine, but that Scientology fluff piece crosses the line. Or to put it another way, the story to advertiser link should be more about targeted advertising, content which appeals to the target demographic the advertiser is interested in, rather than content tailored to include the advertiser.
Mr. Game & Watch (2 months ago)
That bit at the end was just beautiful
Jace Wallace (2 months ago)
I can still enoy what they make and hate them to death at the same time. Corrupt cunts.
Alber Un (2 months ago)
If anyone is looking for that Buzzfeed page: https://www.buzzfeed.com/hbo/10-things-more-informative-than-the-24-hour-news-cycle
Austin Teagarden (2 months ago)
"There is a twelve year old girl inside me." -John Oliver
Pawan kumar gupta (2 months ago)
wow the great
Clown Lives Matter (2 months ago)
What a rat looking fuck.
mymovieschannelxD (2 months ago)
Better to have a 12 year old girl inside him than him inside a 12 year old girl.
Designs, Peace and Love (2 months ago)
Amazing!
Sandi Billingsley (2 months ago)
You never get old!
Godfrey Jemand (3 months ago)
Note: Terms like, "I don't see... or In my opinion, it is... means it is BSPR which cannot be challenged because it is qualified under personal opinion, not fact nor truth. I cannot say, "You are an idiot.", but I can say, " In my opinion, you are an idiot. Free Dumb of speech. Also, you can say, "I don't see", if you are blind.
JAMES (3 months ago)
This guy owns up if he's right or wrong. Also besides the fact this is a comedy show I'd say he produces some of the best news on TV. When it comes to talk shows I don't think he lets political views get in the way of a news story. I voted Trump but I think he's very fair.
Kimberley Hosmer (3 months ago)
No, no John! Not Ebola, it should have been a story about water rights in all those places that Coke is buying up land and claiming it “owns” the water!
John Pliskin (3 months ago)
buzzfeed is proof mankind doesn't deserve to exist
Calcifur Gaming (3 months ago)
Code red flows through my veins
Daemoncles RatHeir (3 months ago)
A Ravenclaw's Apocalypse Plans: Americans cannot discern reality because their whole life consisted of made up stories and drug abuse. They have no skills and very little historical backbone. Their reputation for this is growing with me. Add in all that modern back butter and voila! This ship is going on report for erratic navigation...with regards to Pulitzer and the USS Maine and the cannonade at Valmy and the raids at Alexandria. CSL. They erected this cheap trailer park overnight and proceeded to fill it with black butter and loud sex and drugs...these are the people's wars, unlimited versus limited. Set them free to wander until they are out of supplies and shivering...without all information; as if they'd read or find it anyway. They are sheer numbers against a noble elite. They are a final stand against all authority. I'll don my black and side with "Satan." We will fend them off in defense like a Matador. I'll keep running my quest for information and search for gold and self-defense of "real sword" traditions. There are actual authorities in the world and they're not always in power, but the tradition of books gives most of them their power. People rarely take books seriously enough or understand what they say and not all books are worthy. White moves first...777 innocence would run rampant and finally get what's mine or anyone who has worked for something. They're Faustian dreamers and black butter zombies who were promised riches and authority from Jesus and peasantry in revolt and rebellion. I don't believe in the common denominator. I believe in authority and greatness. That is always the few and the best. People need authority figures spoonfed and image-conscious. Yeah, hold that fort. LOL. Who cares about peace-monkeys and soda in a dangerous world? The church and others would try and renovate common denominators and up the standards, but who are showing or making progress?
Christel Headington (2 months ago)
Speed kills.
Alex Island (3 months ago)
how'd he not mention anchor man 2
Coolmaster X (3 months ago)
@3:00 this was on 2 season's ago on southpark. The season that introduced the PC principal.
Jeremy Grimmer (3 months ago)
Wow, now I really want some mountain dew
Hersh C (3 months ago)
Jon, the CEO of buzzfeed looks like you!
rudolph mantooth banksy (3 months ago)
John oliver, will u marry me?
Thomas Pastor (3 months ago)
Oh, like the "Stretched Scenes" in "The Flash", except those weren't the least bit subtle.
Alwaysbusking (3 months ago)
4 years later I still hear "Roar" and think of Jon and agree that my 12 yr old girl in me feels so much the same thing
Jon T (3 months ago)
Scary shit. We live in a world of shady fucking people. But John Oliver is right. Just like Climate change, native advertising is also our fault.
GeniusLad32 (3 months ago)
I will listen to any news that boxer tells me. Oh man...
Riaz Jogiyat (3 months ago)
The irony of this is how much has changed in 4 years. Advertisers are becoming more like editorial content writers!
Mephiestopholes (3 months ago)
Wow..
WadeWilliamsmusic (3 months ago)
https://www.youtube.com/watch?v=eH90LZlchaA
Rokusho 66 (3 months ago)
Mountain dew code red is the most disgusting drink manufactured? You never had gamer fuel did you?
Dichtsau (3 months ago)
*THAT was the F°°°ING BEST coke ad i've EVER seen!*
Mildred Curbelo (3 months ago)
I loved it
A.M. (3 months ago)
John is REALLY taking advantage of his immunity to corporate blowback in this episode! X'D
Moe Timski (3 months ago)
This has been happening since TV and radio were invented. Why are eggs bad for you twice a year?
Mendy Peters (3 months ago)
*That roar rendition tho*
natkatmac (3 months ago)
Petition to make all advertisements just like the end slate: informative and hot.
Danielle Wilson (3 months ago)
Would that work? Sneaking news into ads? I would love educational ads
James Isaac (3 months ago)
I like raisins in cookies!
mhm yup (4 months ago)
John: *sneezes* Audience: *shits themselvs laughing*

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